Amazon to Show Import Charges as EU €3 Parcel Fee Begins
What Happened
The European Union started a €3 fee on low-value e-commerce parcels imported from China on July 1, 2026, according to Reuters. The fee applies to parcels that previously entered the EU duty-free under the €150 low-value import threshold.
Reuters reported that the EU recorded 5.8 billion sub-€150 e-commerce shipments in 2025, up from 1.4 billion in 2022, with the surge linked to platforms and sellers using direct-to-consumer parcel shipping from China.
Amazon's Response
Amazon, which launched Amazon Haul as a low-cost shopping service to compete with Shein and Temu, said 97% of its EU shipments last year were fulfilled from warehouses inside the bloc, according to Reuters.
For products shipped from outside the EU, Amazon said customers would be shown import charges before checkout. This makes landed cost more visible to buyers before they complete a purchase.
Why It Matters for China-Based Amazon Sellers
China-based sellers using Amazon Europe should review whether their products are fulfilled locally in the EU or shipped directly from China or another non-EU country. Products shipped from outside the EU may become less competitive if import charges are shown during checkout.
The change affects pricing, conversion rate, margin planning and delivery promises for low-value products. Sellers should also review HS codes, product descriptions, declared values, VAT handling and IOSS-related data.
FBA and FBM Fulfillment Actions
Amazon sellers should compare direct FBM parcel shipping with bulk replenishment to Amazon FBA Europe or local EU warehouses. For repeat-selling SKUs, local stock can reduce checkout friction and avoid parcel-level import charges being shown to customers at delivery or checkout.
For urgent inventory, sellers may still use air freight from China to Europe. For stable-demand SKUs, ocean freight or consolidated air freight to EU fulfillment centers may lower per-unit logistics cost and improve delivery reliability.
Sources
- Reuters: EU slaps €3 fee on cheap ecommerce parcels in blow to Shein, Temu, AliExpress, July 1, 2026
- European Commission: Ensuring fairness and safety — €3 customs duty for low-value parcels
- European Commission: Guidance and legal text on temporary flat fee on low-value imports
- Amazon Seller Central Europe: Guidance discussion on €3 EU customs duty for low-value imports
English
Arabic
Dutch
French
German
Italian
Portuguese
Russian
Spanish
Vietnamese