Amazon has just announced a strategic reduction in referral fees.

In an exciting move for Amazon sellers in the apparel space, Amazon has just announced a strategic reduction in referral fees. Starting January 15th, the e-commerce giant will implement a game-changing fee adjustment specifically targeting items priced below $20.

This shift is designed to significantly benefit sellers, with referral fees for items under $15 plummeting from 17% to an incredibly low 5%. Even for items priced between $15 and $20, sellers can rejoice as the referral fees will see a substantial reduction from 17% to a much more favorable 10%. It’s a win-win situation, providing sellers with more flexibility in utilizing Amazon’s services while aligning fees more closely with the platform’s underlying costs.

Dharmesh Mehta, Amazon’s Vice President of Worldwide Selling Partner Services, expressed in a recent blog post that these changes aim to create a fair and mutually beneficial environment. This decision showcases Amazon’s commitment to empowering sellers and fostering a dynamic marketplace. Sellers, gear up for a more profitable and flexible partnership with the e-commerce giant!