Ecommerce News

Prime Day 2026 U.S. Online Spending Tops $26.4 Billion

By JiuFang Logistics
June 29, 2026

What Happened

U.S. shoppers spent more than USD 26.4 billion online during Amazon Prime Day 2026, according to Reuters reporting based on Adobe Analytics data. The June 23-26 event grew 9.3% from the previous year and exceeded Adobe’s earlier forecast of USD 26.3 billion.

The four-day event also overlapped with competing promotions from major U.S. retailers, turning the period into a wider online discount cycle beyond Amazon alone.

Products and Sales Channels

Reuters reported that strong discounts helped drive purchases of electronics, toys, appliances and personal care items. At the same time, shoppers remained price-sensitive, with many consumers focusing on essentials, back-to-school goods and value-driven purchases.

The data shows that U.S. online demand remains strong during major sale periods, but conversion depends heavily on discounts, inventory availability and delivery confidence.

Why It Matters for China-Based Sellers

For China-based sellers on Amazon, Walmart Marketplace, Shopify and other U.S. e-commerce channels, Prime Day performance is a direct signal for inventory planning. Strong traffic can quickly expose weak SKU-level stock, slow inbound shipments, poor pricing and limited local fulfillment capacity.

Sellers that rely only on late direct shipping from China may miss peak demand windows. Sellers with inventory already positioned in Amazon FBA, Walmart WFS, U.S. overseas warehouses or private warehouses are better placed to capture short promotion cycles.

FBA and Warehouse Replenishment Actions

After Prime Day, sellers should review sell-through by SKU, check remaining FBA and warehouse stock, and decide whether urgent replenishment requires air freight or express shipping from China.

For stable-demand SKUs, ocean freight to Amazon FBA, Walmart WFS or U.S. overseas warehouses can help reduce per-unit logistics cost. Sellers should also plan for returns, back-to-school demand and holiday-season inventory before confirming new production or freight bookings.

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CPSC Recalls China-Made Products Sold on Amazon and Walmart

By JiuFang Logistics
June 26, 2026

What Happened

The U.S. Consumer Product Safety Commission issued several recalls on June 25, 2026 involving products manufactured in China or sold by China-based sellers. The recalls covered toys, youth ATVs, LED party favors and lithium-ion power banks.

The cases show that product safety compliance remains a material risk for China-origin goods sold through U.S. e-commerce channels.

Products and Sales Channels

CPSC recalled Honlyne LED party favors sold on Amazon.com from June 2024 through December 2025 because accessible button cell batteries could pose serious ingestion hazards. About 13,400 units were affected, and the retailer was Huizhou Rongheng Network Technology of China.

CPSC also recalled Small Fish Montessori Busy Board toys sold on Amazon.com from March 2026 through May 2026 because magnets can detach and create a deadly ingestion hazard. The distributor was Lesonic Technology Co., Ltd., dba Small Fish, of China.

Another recall covered XW-A17 Electric Youth ATVs sold on Amazon.com and Walmart.com from October 2025 through December 2025. The products were manufactured by Yongkang Ruihe Metal Products Co. Ltd. of China and recalled for violating the mandatory ATV safety standard.

CPSC also recalled Super Off-Road 12,000 mAh Solar Wireless Power Banks manufactured in China because the lithium-ion battery can swell and overheat. About 7,400 units were recalled in the United States, with about 4,964 additional units sold in Canada.

Why It Matters for China-Based Sellers

For China-based sellers, the recalls highlight the need to verify product safety standards before exporting to the United States or Canada. Children’s products, battery-powered goods, toys, ATVs and other regulated consumer products can trigger recalls, refunds, listing removal and customs or platform scrutiny if compliance records are incomplete.

Sellers using Amazon FBA, Walmart WFS, private warehouses or direct parcel shipping should treat safety documentation as part of logistics readiness, not as a separate after-sales issue.

Shipping and Import Compliance Actions

Before shipping from China, sellers should confirm whether each SKU requires a Children’s Product Certificate, General Certificate of Conformity, test report, warning label, tracking label or battery documentation.

Importers should align product data, HS codes, supplier records, test reports and marketplace compliance files before booking air freight, ocean freight or small parcel shipments to the United States, Canada, Europe or Australia.

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CPSC eFiling Rules Add New Import Compliance Step for China-to-U.S. Consumer Goods

By JiuFang Logistics
June 25, 2026

What Happened

The U.S. Consumer Product Safety Commission is preparing for mandatory eFiling of certificate data for many imported regulated consumer products. CPSC is highlighting that eFiling requirements begin July 8, 2026.

The rule affects importers of consumer products subject to CPSC certification requirements, including many children’s products and certain general-use consumer products sold through U.S. retail and e-commerce channels.

What Changes on July 8

For imported consumer products subject to CPSC certification, importers must electronically file certificate data as of July 8, 2026. Products entered from a Foreign Trade Zone are scheduled to come under the requirement on January 8, 2027.

CPSC says the eFiling program is a modern approach for filing certificate data and provides role-based guidance for importers, brokers and software developers.

Why It Matters for China-Based Sellers

China-based sellers exporting consumer goods to the United States should treat CPSC eFiling as a customs readiness issue, not only a product safety issue. If required certificate data is incomplete, inaccurate or unavailable at entry, shipments may face clearance delays or additional review.

Categories such as toys, children’s apparel, nursery products, lithium-battery consumer products and other regulated goods require closer review before shipment.

Shipping and Customs Impact

Importers, freight forwarders and customs brokers should confirm which SKUs require a Children’s Product Certificate, General Certificate of Conformity or other certificate data before goods leave China.

For e-commerce sellers shipping to Amazon FBA, Walmart WFS, U.S. overseas warehouses or private addresses, CPSC eFiling increases the need for clean product data, test reports, factory information, HS codes and responsible-party records before booking air freight, ocean freight or small parcel shipments.

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UK Brings Forward End of Low-Value Parcel Duty Relief

By JiuFang Logistics
June 24, 2026

What Happened

The UK government will bring forward the end of customs duty relief on low-value imports by six months, according to Reuters. The change targets a duty relief system used by overseas online retailers sending low-value parcels into the UK.

The revised timeline moves implementation to October 2028, earlier than the previous March 2029 deadline.

What the Rule Change Covers

Current UK rules allow commercial low-value imports valued at £135 or less to claim customs duty relief. The UK government consultation says the relief will be removed and that new customs arrangements are being developed for low-value imports.

The reform is intended to create fairer competition between UK retailers and overseas sellers, while improving customs treatment of fast-growing e-commerce parcel volumes.

Why It Matters for China E-commerce Parcels

The issue directly affects direct-to-consumer parcel shipping from China to the UK. Reuters said the policy is aimed at a loophole that benefits online retailers, particularly Chinese platforms such as Shein, Temu and AliExpress.

For China-based sellers, the shorter timeline means customs cost, product pricing, declared value strategy and marketplace compliance should be reviewed earlier.

Shipping and Fulfillment Impact

Direct parcel shipping may remain usable before the new rules take effect, but sellers should prepare for higher parcel-level compliance and landed-cost pressure. Bulk shipping to UK warehouses, Amazon FBA, local fulfillment partners or overseas warehouses may become more competitive for repeat-selling SKUs.

Sellers shipping from China to the UK should review HS codes, product values, VAT handling, return costs and the split between direct parcel delivery and bulk replenishment before future peak seasons.

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Prime Day 2026 Shifts Toward Essentials as U.S. Shoppers Turn Price-Sensitive

By JiuFang Logistics
June 23, 2026

What Happened

Reuters reported on June 22 that Amazon Prime Day 2026 will test U.S. consumer spending strength as shoppers focus more on essentials, household goods and back-to-school items instead of discretionary purchases.

The event runs from June 23 to June 26, earlier than the usual July schedule. Reuters reported that the 96-hour event is expected by Bank of America to generate USD 21.6 billion in goods sold.

What the Market Signal Means

The shift toward basic goods suggests that shoppers are becoming more price-sensitive. Reuters reported that inflation and higher gas prices are pushing lower- and middle-income consumers to wait for discounts on everyday products.

Rival sales from Walmart and Target are also overlapping with Prime Day, turning the period into a broader U.S. retail discount event and increasing price competition across marketplaces.

Why It Matters for China-Based Sellers

For China-based sellers shipping to Amazon FBA, Walmart Marketplace, Shopify stores or U.S. private warehouses, the main issue is not only traffic volume. Product mix, price competitiveness and available inventory will determine whether Prime Day demand converts into sales.

Categories tied to essentials, children’s products, apparel, electronics accessories and household goods may see stronger demand, while higher-ticket discretionary products may require sharper pricing or more selective inventory planning.

Inventory and FBA Fulfillment Priorities

Amazon’s seller guidance recommends reviewing inventory levels before Prime Day because sales events can drive higher traffic and stockout risk. Sellers should also prepare ads, deals, coupons, storefront content and A+ Content with enough time for review and approval.

China-based sellers should separate urgent replenishment from bulk restocking. Air freight or express shipping may support urgent SKUs, while ocean freight, Amazon FBA, Walmart WFS or U.S. overseas warehouse inventory can help reduce per-unit logistics cost for stable demand.

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Amazon Japan sellers also need to register for a tax number

By Dyrus | May 11, 2022
amazon Japan Seller

From October 1, 2023, the reform of the Japan Consumption Tax (JCT) “Compliant Invoice Retention System” initiated by the Japan National Tax Agency will take effect.

This reform will have an impact on sellers who operate Amazon’s Japan site.

According to the “Compliant Invoice Retention System”, from October 1, 2023, compliant invoices need to have the seller’s Japan Consumption Tax Registration Number (“JCT Registration Number”) so that buyers can apply for JCT input credits and view their deductions the tax amount.

After the reform takes effect, the seller’s JCT registration number needs to be displayed on the invoice issued by Amazon so that buyers can claim tax deductions.

 

A JCT registration number is a number issued by the Japanese tax agency to sellers with JCT tax entities (sellers who pay JCT). A seller will need to become a JCT taxable entity and be obliged to pay tax as required if any of the following conditions are met:

– The seller’s taxable sales during the base period exceeds 10 million yen.

– Or the seller’s taxable sales in the base period did not exceed 10 million yen, but the taxable sales in the first half of the previous base year exceeded 10 million yen.

– Or the company’s registered capital is more than 10 million yen.

The base period is the two base years preceding the tax period, the starting month of the base year depends on the type of company.

 

After the system takes effect, if the seller decides not to submit the JCT registration number to Amazon, the buyer who needs to issue a compliance invoice may no longer purchase the store’s products after the implementation of the reform, because they will not be able to apply for tax deductions. This could negatively impact sales.

Amazon officially recommends that sellers obtain a JCT registration number before October 1, 2023.

 
 

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